In the last newsletter we introduced our new component ReadMatrix, that publishes individual articles directly in the PressMatrix app and on social media channels. We have now expanded our repertoire and are presenting Twitter as an additional channel for your mobile storytelling.
For over ten years, the microblogging platform Twitter has been number one when it comes to rapidly and globally distributing the latest news, trends and opinions. And with 328 million active users monthly, it is still enjoying a high level of popularity. The short 140-character messages provide users, thanks to their tags, favourites, sharing and comment functions, with a quick type of social interaction and the opportunity to publish their own news, ideas and opinions without great effort and with a wide reach. Journalists, influencers, experts and organisations in particular use the platform to publish the latest announcements, comment and initiate discussions. Publishers and companies too can have their say on Twitter without a lot of effort, but with great effectiveness.
Nevertheless, 140 characters is somehow not enough space to provide in-depth feedback or share an opinion. With the ReadMatrix article function for Twitter, you can now add to the commonly known speed and high interaction levels detailed and sustainable content.
Cross-media publishing in any format
Around 83% dof Tweeters use the platform via their smartphone. To modify your articles to reader’s mobile use, we prepare your Twitter article in AMP format in ReadMatrix. This format enables the article to be opened within seconds in Twitter and is perfectly adapted to the mobile display. The reader benefits from detailed content alongside the short messages, without having to leave the platform and without additional waiting times.
The layout and operating mode bring Facebook Instant Articles to mind. As is same Twitter also allows the direct integration of adverts and web banners into the articles. In this way, the readers can be made aware of your publications or products or you can generate additional revenue, providing targeted advertising spaces to advertising partners.
It is possible to design the articles as usual with images, links, videos and HTML elements in order to shape your content across multimedia and interactively, and for the readers to enjoy reading in a digital format.
Your own experts and discussion platform
There is hardly any other channel around where you have the opportunity to share your opinion and news so rapidly and establish yourself as an expert and adviser in the long term, as you can on Twitter. Publish individual articles with interesting content such as helpful tips or background information on the latest news to give your readers fresh, interesting input every day. This is the way to arouse both, interest in your content and trust in your brand.
Twitter is also an excellent platform for contacting your readers and customers directly and quickly. Ensure that your content stimulates inspiring conversations amongst them and ask directly for feedback on the latest range of topics, products or your new layout. Or strengthen the connection to your publications by sparking a discussion on a specific topic, a statement from an article or a new product. As a result, you receive direct responses on the latest products and topics that correspond exactly to your customers’ wishes.